From the front cover to the final page, Steve Krug’s Don’t Make Me Think is a must-read for anyone who is interested in building a career or following from the internet. Krug’s short and to the point sentences—along with his constant use of images—makes this book an easy and quick read for people who just want to get their website published. As I enter into my third year blogging at Coffee at Kayla’s, I thought there would not be a lot of information that I found to be new to me. However, Krug’s book shows that no matter how far you are into blogging or continuing a website, there is always something new to learn.
Steve Krug breaks up the book into four sections: Guiding Principles, Things You Need to Get Right, Making Sure You Got Them Right, and Larger Concerns and Outside Influences. If you ever thought the more you have on your website, the merrier and better it looked, Krug says you’re wrong. In the Guiding Principles section, chapter three, entitled “Billboard Design 101”, supports the idea that less is more. One of the most prominent mistakes I have seen (and have made in the beginning) is “colorfully” decorating my home page. At the time, I thought having a lot on the home page of Coffee at Kayla’s was the right thing to do as it would attract people. However, I soon realized—just like Krug warns in this particular chapter—the neater the home page looks the more likely guests are to actually continue on.
Steve Krug touches on a variety of good points in his book other than the one above. His informative, yet conversational jargon allows for readers to be put at ease and not stressed with the amount of information they are reading. Though his chapters are shorter than one would believe for an instruction manual-type book, they get straight to the point from the very beginning. Krug glosses over other important facts, too, such as: how first impressions on websites by viewers matter, staying organized, and making each “click” better than the previous one—keeping the audience actively engaged throughout their entire time spent on the website.
As I write this, I realize many of you may be thinking, “This is all common sense”. Maybe it is, but most of the time it’s overlooked. Don’t Make Me Think allows us to realize that it’s okay if you overlook these tenets, as it can be easily fixed. Furthermore, Krug uses an array of pictures, graphs, and visual examples to show both sides of what he’s talking about: what a website should not like and what it should look like.
All-in-all, Steve Krug does a fantastic job in offering help to new website owners and even those who have owned a website. Whether you’re looking to establish a website, grow your website, or are just looking for a good informational read that relates to what you do or optimal utilization of the web, Krug’s Don’t Make Me Think is definitely a must read.